The 360 Blog

How Apartment Communities Can Track Leases Back To Google Adwords

You already know Google Adwords is a strong marketing tool for apartment communities, and it’s getting more powerful every day. If managed properly, Adwords should be the #1 lead and lease source for a community.


The Resident Review Strategy You Need To Try Next (Script Included)

Asking residents for a review just downright sucks!

Especially if you’re asking it to their face and you’re not sure what they’re going to say. Let alone – you’re not quite sure where you want them to leave a review – on a review site, on your website, on paper, on camera?


Create The Ultimate Resident Move-In Experience In 5 Simple Steps

Nothing tarnishes a future resident relationship like poor preparation for a move-in.

I can’t count the number of times over the years a resident has been faced with an apartment that wasn’t cleaned, or some other shortcoming in their new home. (more…)

How To Properly Follow Up With a Prospect That Just Toured Your Community

A prospect fills out a “Schedule a Tour” form on your apartment website.

  • You get their email.
  • You schedule the tour.
  • They show up and tour the property.

Everything goes well, but you don’t lease the apartment ☹ (more…)

21 Apartment Marketing Ideas That Will Immediately Improve Your Website Leads

Do you secretly say to yourself, “I hate our apartment community website?” Or is it more like,  “Our apartment website kicks some serious butt!”

Whatever conversation you and your website might be having with each other, this comprehensive list of apartment marketing ideas will undoubtedly boost that love affair in the way of more leads.


10 Apartment Web Design Trends That Defined 2015

As we round out 2015 and prepare to welcome a new year, it’s a great time to step back and look at the most defining web trends of the year.

I’ve taken a close look at which web features were most attractive and engaging to viewers this year, so you can go into 2016 armed with tips and tools for strengthening your apartment community’s website.

This Is The Most Talked About Strategy for Apartment Reputation Management – Are You Doing It?

Combating negative reviews on sites like and Yelp is a hot topic for many apartment communities. Addressing negative reviews promptly and driving more residents to leave positive reviews is the basic strategy for managing your communities reputation on these review sites.


Apartment Marketing Minute – Shock & Awe Marketing For Residents

On today’s episode, we’ll discuss shock & awe marketing for residents.

You’ll get a first hand look at the best shock & awe box I’ve ever received. This thing is awesome.

The video should play automatically. Enjoy!

Apartment Marketing Minute – 3 Internet Resources That Can Help With Productivity & Social Media

On today’s episode, I’ll share 3 resources that will help improve productivity and social media. These 3 sites are simple to use and the first two are 100% free.

The video should play automatically. Enjoy!

Apartment Marketing Minute – What do you believe is the most cost-efficient way for us to market to the locals?

On today’s episode, I’ll answer a question from Jessica in Tyler, TX.

Jessica asks, “We have a very unique apartment complex in Texas. We are locally owned and managed and our complex is tucked away from passing traffic. Most of our leads come from online, and most of our residents have moved to Tyler from other towns and states. What do you believe is the most cost-efficient way for us to market to the locals, let them know that we are here?”

Click the video below to start watching. Enjoy!


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