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167 Power Words To Spice Up Your Apartment Marketing [Bookmark This]

Ever get stuck looking for that one word to describe something?

You’re not alone…

I recently received an email from a marketing director asking the question, “Right at this moment, I am trying to come up with a catchy slogan … about our amenities, need ONE WORD to go with it. Got any?”

 

Resident360-Apartment Marketing-167 Power Words

My wife Natasha just finished proofing our Resident360 newsletter and remarks to me, “Josh, you use the same words over and over again in your apartment marketing newsletter. It’s either cool, amazing, good or great. Can’t you find better words to use?”

 

Ideas for Marketing Apartments

I scoured the Internet for sources and created the list below of 167 power words to use in apartment marketing. If you find yourself stuck needing 1-2 punchy words to spice up your marketing, use this list.

 

Apartment Marketing Ideas - 167 Power Words

 

  1. Adorable
  2. Alluring
  3. Amazing
  4. Announcing
  5. Astonishing
  6. Astounding
  7. Awe-inspiring
  8. Awesome
  9. Badass
  10. Beautiful
  11. Beauty
  12. Best
  13. Big
  14. Blast
  15. Bold
  16. Bonus
  17. Breathtaking
  18. Bright
  19. Brilliant
  20. Captivating
  21. Catapult
  22. Challenge
  23. Charming
  24. Compare
  25. Complete
  26. Crave
  27. Create
  28. Critical
  29. Crucial
  30. Dazzling
  31. Decadent
  32. Defying
  33. Delicious
  34. Delightful
  35. Delirious
  36. Discover
  37. Dominate
  38. Dreamy
  39. Easy
  40. Epic
  41. Essential
  42. Excitement
  43. Exciting
  44. Exclusive
  45. Explosive
  46. Exquisite
  47. Extra
  48. Extraordinary
  49. Fantasy
  50. Fascinating
  51. Feel-good
  52. Finally
  53. First
  54. Forbidden
  55. Free
  56. Funniest
  57. Glorious
  58. Gorgeous
  59. Greatness
  60. Guarantee
  61. Handcrafted
  62. Happiness
  63. Head-turning
  64. Health
  65. Heartwarming
  66. Heavenly
  67. Help
  68. Hilarious
  69. Hot
  70. Hot Special
  71. How-to
  72. Humor
  73. Hurry
  74. Iconic
  75. Ignite
  76. Immediately
  77. Impatience
  78. Importance
  79. Improve
  80. Improvement
  81. Increase
  82. Incredible
  83. Inspires
  84. Inspiring
  85. Instantly
  86. Intriguing
  87. Introducing
  88. Irresistible
  89. Jaw-dropping
  90. Jumpstart
  91. Kickass
  92. Kick-start
  93. Latest
  94. Laugh
  95. Launch
  96. Learn
  97. Legendary
  98. Lust
  99. Magic
  100. Mesmerizing
  101. Mind Blowing
  102. Momentous
  103. More
  104. Mouth-watering
  105. Must Have
  106. New
  107. Now
  108. Offer
  109. Paramount
  110. Passionate
  111. Plus!
  112. Powerful
  113. Premiere
  114. Prime
  115. Profound
  116. Promote
  117. Protect
  118. Proven
  119. Provocative
  120. Quick
  121. Quick-start
  122. Remarkable
  123. Results
  124. Revelations
  125. Revolutionary
  126. Ridiculous
  127. Riveting
  128. Safety
  129. Save
  130. Secret
  131. Seductive
  132. Sensational
  133. Sexy
  134. Sinful
  135. Speedy
  136. Spell-binding
  137. Startling
  138. Stunning
  139. Sublime
  140. Suddenly
  141. Supercharge
  142. Swoon
  143. Swoon-worthy
  144. Take
  145. Tantalizing
  146. Tell us
  147. Tempting
  148. Thrilling
  149. Today
  150. Transform
  151. Triumph
  152. Trust
  153. Turbo-charge
  154. Ultimate
  155. Unbelievable
  156. Understand
  157. Unique
  158. Unleashed
  159. Unstoppable
  160. Urgent
  161. Vibrant
  162. Visually stunning
  163. Vital
  164. Wanted
  165. Win
  166. You
  167. Zen

 

167 Apartment Marketing Power Words

Where should I use these words in my apartment marketing?

Here’s a few ideas – Craigslist ad titles, ILS descriptions, descriptions of your actual units, describing your amenities, Google and Facebook Ad copy, brochures, postcards, social media posts, construction banners, email blast campaigns – anywhere that you need to replace 1 – 2 dull words with something more powerful.

Example #1: You’re writing a Craigslist ad for a one bedroom corner unit. Your ad title could be something like this:

“Visually Stunning 1 Bedroom Corner Unit Available Now”  (I pulled the words “Visually Stunning” and “Now” from the list above)

 

Resident360 Ideas for Marketing

 

Example #2: Instead of saying “Luxury Amenities” (which has been overused in the last few years, I doubt it carries much meaning anymore). Let’s replace the word “Luxury” with something new and powerful, “Must Have.” Just a quick word swap spices it up, “Must Have Amenities.”

Example #3:  The word “Today” is useful in a call to action: Apply Today, Sign a Lease Today & Get $200 Off.

Example #4: Let’s say you have a community in a hot restaurant district and you want to spice up your web copy. You could have text like this: You’ll love our prime location. Mouth-watering restaurants within walking distance of your doorstep. (Bold words are from the list above).

 

167 Power Words to use in Apartment Marketing Right Now

Anytime you have a boring, generic, non-emotional word describing your apartments – feel free to use the list above to replace them with something more spicy. A good exercise would be to review your collateral and website. Are their generic words that can be replaced with something more powerful?

 

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Written by Josh Grillo

Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.

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