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Apartment Marketing with Pets: 11 Tips for Adding More Sizzle to Your Pet-Friendly Community

According to a recent Rent Path study, 66% of apartment residents are pet owners. That’s great news if your community is pet-friendly.

But here’s a question:

What are you doing differently to market your community as pet-friendly?

If you’re looking for inspiration – here are 11 ideas for adding more sizzle to your pet apartment marketing.

Pet-Apartment-Marketing

 

#1 Mobile Groomers

You can find these pet-friendly grooming trucks in every city. Why not schedule them once a month and make an event out of it.

Apartment Marketing - Mobile Pet Groomers

 

#2 Pet Costume Contests

It doesn’t have to be Halloween to hold a costume contest. Why not hold a summer attire or even winter attire contest for that matter.

Marketing Your Pet Amenities

 

#3 Host a Puppy & Pizza Party

No explanation needed here.

Apartment Marketing Puppy Pizza Hour

 

#4 Yappy Hour

This is being done at several communities. Dogs and drinks – why not?

Apartment Marketing - Pet Amenities

 

#5 Dog Wash Stations

Washing a dog can be real sore spot for pet owners. Giving them an easy way to do it outside of their own apartment is a huge benefit.

Take it a step further – 500 Lake Shore Drive has its own Dog City. Residents get off-site care, 24-hour walking services, dog sitting, grooming, training, and even customized home-cooked meals for their furry friends upon request.

Pet Wash for Apartment Communities

 

#6 Move-In Gifts

Bainbridge Properties teamed up with Barkbox for dogs and KitNipBox for cats. These boxes are given as move-in gifts and have a sticker affixed to them that reads, “Bainbridge Loves Pets.”

Apartment Marketing with Barkbox

 

#7 Vet Partnerships

Partner with a local vet to offer discounts to residents. Additionally have a monthly check up day for pets.

Beagle Getting a Checkup

 

#8 Pet Bars

Bainbridge Properties is incorporating pet bars into its leasing offices that include treats, water dishes, pet photos and artwork.

Pet Bars in Apartment Communities

 

#9 Porch Potties

You can partner with one of the online companies that offer small grass potty squares for doggy business. Makes sense if you’re in the city.

Pet Amenity Marketing

 

#10 Indoor Dog Runs

Think about complimenting your outdoor pet park with an indoor dog run, like they did at Optima Chicago Center Apartments.

 

#11 Pet Blog

You need a place to have your pet policy online plus all the great photos you’ll take implementing the above ideas.  Why not create a pet blog for your community?

Apartment Marketing - Pet Amenities

 

Wrapping Up & What To Do Next

Any of the social events and partnerships like having a vet come out for monthly check ups are items you can implement now.  Keep in mind, when implementing any of these ideas, make sure to take photos to document the fun. You can then recycle these photos on social media, your website and even your collateral.

 

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Written by Josh Grillo

Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.

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