A Multifamily Marketing Company Built to Drive Occupancy
Purposeful Marketing for Places People Call Home.
More than any other industry, effective multifamily marketing is immersive and experiential. Converting prospects to residents takes a full-circle approach. That’s what we’ve been providing since 2010. We are Resident360, a multifamily marketing company. We partner with developers, owners, and management companies to derive maximum value from their projects through the power of storytelling, brand building, and digital marketing for apartments.
Where the Performance Mindset Actually Began
Before we were an agency, we were a portfolio owner. Resident360 got its start managing marketing for Gaines Investment Trust — 26 communities, 8,000 units, and a lot riding on every single lease.
We couldn’t afford to guess. So we built a custom SEO and paid media strategy that lifted website traffic 50% and conversion rates 2.4%, driving a 119% increase in website-generated leads.
The real payoff: a 92% drop in ILS dependency across the portfolio, saving more than $200,000 a year.
That’s not a case study to us. It’s the mindset we still bring to every portfolio we manage today.
What to Expect When You Become a Valued Client
Strategy & Alignment
We kick off our partnership by understanding your unique goals, answering your questions, and delivering a custom proposal designed specifically for your properties.
Structured Onboarding
You’ll then meet your dedicated team, who will ensure a smooth, confident onboarding process as we gather the details needed to seamlessly launch your services.
Execution & Optimization
Every strategy and creative element is custom-made for your properties and refined with your feedback, ensuring nothing goes live until you're completely satisfied.
Ongoing Accountability
With a dedicated account manager on hand for direct support, and clear monthly reporting to track performance, we ensure total accountability every step of the way.
Structured for Performance,
Built for Trust
Resident360 operates on the Entrepreneurial Operating System (EOS). This brings clarity and accountability to our internal culture and our client partnerships. This discipline ensures consistent communication, met timelines, and total alignment around your occupancy goals.
The Heart of How We Work Together
- Client First
- High Standards
- Team Player, Always
- Humbly Confident
- Be Innovative
The Friendly Faces Behind the Strategy
Josh Grillo
Co-Founder & President
Michael Barrett
Co-Founder & Managing Director
Tammy Casserly
SVP of Growth & Brand Development
Michael Hinde
Creative Director
Caroline Mills
Director of Digital Marketing
