Frequently Asked Questions
What is Google Ads? Google Ads (formerly AdWords) lets you reach potential residents that are using Google to search for apartments in your area. You can choose where your apartment ad appears, set a monthly budget you’re comfortable with and measure the impact of your ad.
What does my spend go towards? Your spend is allocated towards campaigns in the Search and Display Networks.
What should my spend be? We help recommend a spend that will best suit your needs based on your sub-market and occupancy goals.
Can I change my spend after the campaigns have started? Yes! The great thing about Google Ads is that you can adjust your spend based on your occupancy goals.
How do you know Google Ads was what led to a conversion? We set-up conversion tracking that fires only when someone comes from a Google Ad to the community website and takes the designated action such as submitting a contact form.
How long do I have to wait before we can make adjustments to my campaigns? Typically we’d like to wait at least two weeks to make any new significant changes which take into account seven day learning period for Google.
What’s the onboarding process like? Your dedicated account expert will reach out with our Community Success Form. The CSF asks the right questions to help us build the most successful Google Ads campaign as possible. Once the campaigns are ready to launch, your dedicated account expert will schedule a kick-off call to review the campaigns and go live.
Do I need a video to advertise on YouTube? No. With the Display Network and Discovery Campaigns, your ads are eligible to appear on YouTube. If you want to make the most of YouTube, we do recommend having a short video which will then allow us to run pre and post-roll ads.