Google Ads for Apartments
Google Ads Management for Multifamily Properties
Drive targeted traffic to your apartment websites with our comprehensive service that includes Search and Display campaigns. Our team handles everything— keyword research, crafting the ad copy, designing creatives, and managing profitable campaigns. Launch within 72 hours and maintain full control over your budget.
Google Ads is perfect for:
- Portfolios looking to reduce costs
- Properties needing steady traffic
- Lease-ups, rebrands & takeovers
How We’re Different
Our focus is on generating quality leads, that’s the measurement of our job. If we’re not performing, you’re free to leave at any time. We also specialize in multifamily, so we know exactly how to create your Google Ads campaigns to get potential residents to take action. Additionally, as a Google Premier Partner, we get early access to new product releases, which means you get to try new Google features before your competitors even know they exist.
- Google Premier Partner
- Specialize in Multifamily
- Fixed, Flat Rate Pricing
- Dedicated Account Expert
- Personalized Service
The People Behind The Ads
Your daily contact will be with a multifamily expert who knows your account inside and out. They will be a Certified Google Ads Professional that has worked on 100+ multifamily accounts. They excel in providing education and explanation, so you have a deeper understanding of what keywords are driving traffic, what's reducing your cost per click prices and what's moving the needle for conversions.
Multifamily Specialists in Google Ads
As a certified Google Premier Partner with a focus specifically on multifamily, Resident360 ensures your campaigns are optimized for peak performance and results. With more than 13 years of experience and managing upwards of $5 million in annual ad spend for apartment communities, we've honed our understanding of effective strategies. Our expertise allows us to craft a unique digital strategy that distinguishes your properties in the marketplace.Google Ads Management That Fits Your Budget
Whether you have a luxury (Class A), mid-range (Class B), or affordable (Class C) property, our Google Ads management for multifamily properties is tailored to fit your needs and budget perfectly. If you're overseeing multiple properties, take advantage of our special pricing for entire portfolios, along with flexible start times to make things easier for you. Unlike other providers who charge a percentage of your advertising spend, leading to variable monthly fees, Resident360 offers clear, simple contracts with a consistent monthly management fee. No fluctuations, just transparency.
Digital Dashboard Shows Your Results
With our Google Ads management, you also get Dash360 - your ultimate tool for clear and effective marketing insights. Dash360 is easy to use on any device, whether you're on your phone, tablet, or computer. It's designed just for the multifamily industry, making your marketing simpler by putting all your Google Ads data in one place. Whether you're managing one property or many, Dash360 lets you see your data how you want, find trends quickly, and download your info without any hassle.
Case Study
Expect Exceptional
The Denstock Management name is synonymous with exceptional quality, luxury, and superior service. We were excited to get to help them redesign their brand and develop a web presence that is fitting to their name.
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Case Study
Modern Comfort in the Heart of Spokane Valley
We recently renamed, repositioned, and rebranded this community located in Spokane Valley Washington. Trillium is an iconic 3 petal flower common to the area. A perfect balance of nature and modern style the name avoided overused northwest tropes to have a more memorable impact.
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Case Study
500% Increase in Applications in 60 Days.
Competing with newer offerings in the area, Pavilions Apartments came to Resident360 to boost their online presence and increase their web traffic.
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Frequently Asked Questions
What is Google Ads?
Google Ads, previously known as AdWords, enables you to connect with potential residents actively searching for apartments within your vicinity on Google. It offers the flexibility to determine the placement of your apartment advertisements, establish a monthly budget that aligns with your financial comfort, and gauge the effectiveness of your advertisements.What does my spend go towards?
Your spend is allocated towards campaigns in the Search and Display Networks.What should my spend be?
Our team provides personalized recommendations for your advertising spend, tailored to your specific sub-market and occupancy objectives.Can I change my spend after the campaigns have started?
Yes! The great thing about Google Ads is that you can adjust your spend based on your occupancy goals.How do you know Google Ads was what led to a conversion?
We set-up conversion tracking that fires only when someone comes from a Google Ad to the community website and takes the designated action such as submitting a contact form.How long do I have to wait before we can make adjustments to my campaigns?
Typically we’d like to wait at least two weeks to make any new significant changes which take into account seven day learning period for Google.What’s the onboarding process like?
Your dedicated account expert will reach out with our Community Success Form. The CSF asks the right questions to help us build the most successful Google Ads campaign as possible. Once the campaigns are ready to launch, your dedicated account expert will schedule a kick-off call to review the campaigns and go live.Do I need a video to advertise on YouTube?
No. With the Display Network and Discovery Campaigns, your ads are eligible to appear on YouTube. If you want to make the most of YouTube, we do recommend having a short video which will then allow us to run pre and post-roll ads."They are more than a good online marketing company. Resident360 is our secret weapon."
Karen Bacot
The Beach CompanyLet's get your properties leased up.
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