Have a collection of positive reviews for your property on Google? How about recycling those reviews into other areas to help market your property? Here are 10 ideas to help:
#1 – ‘Review of the Month’ Feature: Create a ‘Review of the Month’ feature on your website or in a community newsletter where you highlight the most impactful positive review from the past month.
#2 – Email Signatures: Include a short positive review in the email signatures of your onsite team.
#3 – Animated Reviews: Turn positive reviews into animated videos or GIFs that can be shared on your website or social media platforms.
#4 – Printed Material: You could print your best reviews on collateral promoting your property.
#5 – Review Collages: Combine snippets from different reviews to create a collage, then share it on your social media platforms and property website.
#6 – Review Infographics: Create an infographic that visually represents the data from your reviews. It could show percentages of positive reviews, most mentioned benefits, amenities, etc.
#7 – Review Retargeting Ads: Swap out some of your paid traffic retargeting ads with ones that contain your reviews.
#8 – Review Yard Signs: Turn your reviews into yard signs you could put in front of the community.
#9 – Review Thank You Page: When someone fills out a form on your website, make sure your thank you page has reviews on it.
#10 – Reviews on Website: Don’t forget about your property website. Have a section or page dedicated to reviews from Google.
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.