Who’s In Charge of Your Property’s Website Domains?
For today’s marketing tip, I want to cover domains and, more importantly, domain management. In other words…
Who’s in charge of your property’s website domains?
Since domains typically renew once a year and most are purchased from Godaddy.com, you must know who has access to your account. The last thing you want to have happen is your property domain expires and someone else buys it.
Let’s look at a few examples:
Example 1: An employee purchases a property domain under their company email. The employee eventually leaves the company. Godaddy emails renewal notices to that employee’s email. If someone isn’t monitoring that email, they’ll miss the renewal notice, and that property domain will expire.
Example 2: An employee purchases a domain with a personal email address like Gmail. The employee eventually leaves the company. Property domain access ends up leaving with that employee.
Example 3: A vendor purchases a domain on a client’s behalf as part of a website package. The client eventually leaves the vendor for a new website company. The client needs the vendor to transfer the domain. This can get dicey if it’s not a reputable vendor partner.
So what do you do?
Considering domain management isn’t something on everyone’s to-do list, here’s a recommended strategy:
- Create a Google spreadsheet
- Add your domains
- Add the renewal date
- Add who owns the account where the domain is registered
- Add the contact person and email
- Share the spreadsheet with anyone who should be aware
- Add the most important domain renewals to your calendar
- Add proper personnel as administrators to your domain account
This will keep your domains somewhat front and center and, at the very least, keep you from having to hunt around to find out what happened to an expired domain.
Written by Josh Grillo
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.
