We Build the Buzz While You Build the Property
From groundbreaking to stabilization, we partner with developers nationwide to manage your entire multifamily marketing timeline for your new construction lease-up. We coordinate your brand identity, launch your waiting list, and run your search campaigns to hit your occupancy goals on time.
Build a Waitlist of Renters While Construction Is Underway
Securing future residents starts well before your leasing office opens. We create your community name, logo, and photorealistic renderings so you can launch a waiting list website to collect prospect email addresses early. This foundation allows you to capture local interest during construction, establish an early digital footprint, and secure a pipeline of signed leases the moment your doors open.
Why Partner With Resident360 for Your Property Launch?
Managing a lease-up requires aligning your marketing campaign with real-world construction milestones. We eliminate the hassle of managing separate design, web, and advertising agencies by handling the entire process under one roof.
Complete Milestone Management
We handle everything from the initial name and logo design to signage, website development, and active ad management.
Early Database Growth
We build a pipeline of interested prospects months before your launch.
On-Site Operational Alignment
We ensure your digital leads feed directly into your property management system so your on-site team can begin follow-up immediately.
Helping Prospects Find Your Lease Up Online
A new property needs a straightforward web experience that answers the exact questions incoming residents are asking. Our lease up marketing agency’s digital campaigns target local renters and corporate relocations at the exact moment they start searching your submarket. We prioritize clear floor plans, real-time pricing, and easy navigation to guide prospects directly toward your application funnel.
- Hyperlocal Submarket Targeting
- Real-Time Pricing & Availability
- Clear, Easy-to-Navigate Floor Plans
- Corporate Relocation Outreach
- Streamlined Application Funnel
5-Phase Framework for New Construction Lease Ups
Our approach builds your digital footprint systematically as construction progresses.
Brand Strategy & Project Identity
We establish your community's name, logo identity, and photorealistic renderings alongside a basic landing page to collect early prospect email addresses.
Local Awareness & Interest
We set up your Google Business Profile, install on-site construction banners, and launch scheduled email updates to keep your growing subscriber base engaged.
Pre-Opening Activities
We create your full-featured, responsive property website and use targeted email outreach to secure leases before opening. Captivating content, press releases, and your collateral will also be created. It’s also a good time to be strategizing local business partnerships for launch parties.
Ready to Begin Your Lease Up?
Let’s discuss your upcoming project timeline and build a lease up marketing plan tailored to your development goals.
Get Your Project Started
Real Traffic. Real Residents. Real Results.
A look at how our structured, multi-phase lease-up campaigns fill buildings and protect property pro formas nationwide.
-
CASE STUDY:Iconiq 777
Download Case StudyThe Challenge: As the tallest building in Newark, this new 33-story mixed-use development needed a brand as bold as the architecture itself, one that captured luxury living minutes from Manhattan without falling back on generic building imagery.
The Solution: A name and identity built around the idea of being iconic from day one: a sleek, angular logo inspired by the tower's architecture, paired with a confident brand voice and headlines built for a building that could back up the swagger.
The Result: A complete brand system carried across advertising, signage, print collateral, and the website, including a GD USA Award-winning brochure.
-
CASE STUDY:Mystic Cove
Download Case StudyThe Challenge: As a brand-new community, Mystic Cove needed to build awareness from scratch and compete with established communities that already had name recognition, all while driving fast, high-quality leases the moment its doors opened.
The Solution: A geofencing and Google Ads strategy targeted renters at local hotspots and those actively searching for apartments, backed by SEO, email, and social to keep leads moving toward a lease.
The Result: The first building reached 100% occupancy within 30 days of opening, backed by 859K+ geofencing impressions, 89K+ Google search impressions, and a 29% branded search impression share.
FAQs About New Construction Lease-Up Marketing
What is a new construction lease-up?
A lease-up is the phase where a newly constructed residential building works to achieve its initial occupancy goals. A property is typically considered stabilized once 90% to 95% of the total units are occupied by rent-paying residents.
How early should we start the branding and naming process?
We recommend starting the naming and branding phase at least 12 months before your estimated completion date. This timeline gives our team enough runway to build a cohesive brand guide, logo, color palette, and initial marketing assets.
When should we start driving active traffic to our website?
Depending on how competitive your local submarket is, we recommend launching targeted digital ads to a waiting list page 90 days before your physical leasing office opens. This allows you to build a pool of interested prospects for your team to contact.
Why do we need a waiting list page during construction?
A waiting list page captures local market demand while your property is still a closed job site. It provides your leasing team with a warm list of qualified leads to contact for tours the moment your certificates of occupancy are issued.
How many renderings do we need for a new property launch?
We generally recommend starting with three high-quality renderings: one exterior view, one interior apartment layout, and one primary common area or amenity space. This process typically takes 4 to 6 weeks.
Does Resident360 execute the work or act as a consultant?
We are a full-service marketing agency. We handle the actual execution of your lease-up, including creative branding, logo design, website development, on-site signage coordination, and ongoing digital ad management.
Will we have a consistent point of contact during the launch?
Yes. Your project is assigned to a dedicated Account Manager who understands multifamily lease-up timelines. They manage your technical setup, ad budgets, and performance updates from groundbreaking through stabilization.
