From concept to building completion, we’re the new construction lease up expert you can lean on. We’ve worked nationwide with developers and have an established 5 phase lease up plan that gets your new development fully occupied. Our process begins by analyzing your timeline and asking a few questions:
If you’re just breaking ground on your new development, this is the ideal time to start your marketing. In what we call Phase 1, you’ll want to finalize:
Resident360 can handle all these items for you. Additionally, this is a good time to get a Waiting List website up so you can start collecting email addresses for people that are interested in your new development.
Now that you have construction happening, there will be a lot of curiosity surrounding your new development.
We advise our clients to get large construction banners up around the development. These banners have your name, rendering, call to action, and website address. You’ll want to claim your Google business listing as well, so you have a presence on the search engine.
Also, this is the ideal time to get an email marketing campaign going for people that have given their email address and are looking for more info.
By this time, your new development is only months away from being open. Resident360 will create a full-featured, responsive website that will capture leads and give your new residents a place to go to pay rent, submit service requests, etc.
Captivating content, press releases, and your community collateral will be created as well. Your email marketing campaign will be used in pre-leasing, so you have immediate move-ins when your doors open. It’s also a good time to be strategizing local business partnerships for launch parties to help with the pre-leasing efforts.
Get a macro and micro look at your digital marketing through the Dash360 Marketing Dashboard. See an overview of all the digital traffic at your lease-up. Drill down into different traffic sources and get a deeper understanding as to what’s working for driving conversions & leases.
Additional New Construction Lease-Up resources you may find helpful:
"We couldn’t be happier with the results from our pre-leasing landing page and priority list formation, and are looking forward to the final community website as that deploys closer to occupancy."