Opening a New Development? 5 Tips to Keep in Mind.
Today’s blog post offers five crucial tips for successfully launching a new development. Let’s get into it:
#1. Ensure Visible Signage
If your property is surrounded by construction fencing, prominent signage is vital. “Now Leasing/Now Open” signs with your URL, phone number, and possibly QR code can significantly drive traffic to your community.
#2. Maintain a Clean Exterior
For developments in downtown or pedestrian-friendly areas, focus on the cleanliness of the surrounding sidewalks and the overall scent. First impressions are crucial, so having staff ready to pressure wash as needed is beneficial. Also, ensure that first-floor windows and any A-frame/sandwich board-style signage are spotless.
#3. Optimize Your Online Presence
First impressions aren’t just in person—they’re online too. Put yourself in your prospects’ shoes and search for your property on Google. Assess your Google Business Profile—how do the photos and reviews look? Remember, your potential residents will do the same, making your Google Business Profile a new digital “homepage” for your community.
#4. Prepare for New Reviews
Reviews will begin to appear soon after your property opens, primarily through your Google Business Profile. Negative feedback can impact your leasing efforts if not addressed quickly. Ensure all team members, especially those receiving review notifications, are prepared to respond swiftly and authentically.
#5. Align Website Photos with Your Copy
As a marketer, the consistency between what your website describes and the images displayed is crucial. If your content mentions spectacular views, the photos should corroborate that claim. Investing in high-quality copy and matching imagery is key to authentically promoting the experience of living in your new development.
Keep these tips in mind to ensure your new development makes a great first impression and attracts potential residents effectively.
Written by Josh Grillo
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.
