How to Post Q&A to Your Property’s Google Business Listing

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The Q&A section of your Google Business Profile is a secret weapon you should use to attract more residents.

Multifamily Google Listing

Unfortunately, most properties just leave it unattended, and it becomes a free-for-all for complaints. For today’s marketing tip, I’ll share how you can start making it work for you by seeding your Q&A.

How the Google Q&A Section Works

With Google Q&A, anyone can ask and answer any question about your property. Questions like these: 

  • How much is the rent?
  • Would I be able to charge my car in the evenings?
  • Is this property nonsmoking?
  • Are you pet-friendly?
  • How is the parking?
  • Does your gym have free weights?

The questions and any answers appear publicly on your Google Business Profile. Sometimes, the question may even appear at the top of your listing, depending on what the person is searching for.

What I’ve found is that most questions get left unanswered by communities. Additionally, I’ve found quite a few properties that had damaging comments/negative reviews placed in the actual Q&A section.

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Even with damaging comments like the above, there are also opportunities for strong leads. I see so many questions on “How much is a …..” But you have to answer these promptly.

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Seeding Your Q&A Section

So how do you achieve a robust Q&A section? Rather than passively waiting for prospective residents to ask questions, get proactive and seed your questions in the Q&A section. 

Start by listing the top 10 questions you get asked by prospects/residents at your property. Then post these questions to your Google Business Profile by heading to the public view and clicking the “Ask a Question” button. After you post your questions, then go back and answer all of them. 

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Bonus tip: If there’s one particular question that you would like to remain first on the list, you’ll need to have several people in your office click the “Thumbs Up” icon under the answer. This gives it an “Upvote” and moves it toward the top.

Getting answers to their common questions for potential residents before even asking makes for a great first impression with your community.

Remember: It’s not a “set it and forget it” type of thing. The Q&A section needs to be maintained just like you would reviews. Put a process in place to manage it. 

Written by Josh Grillo

Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.

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