Chic, Modern, and Green: Creating a Timeless Brand for Avenir
Nestled amidst the serene greenery just outside St. Louis is Avenir a new, mixed-use multi-family space spanning 6.2 acres, slated to open this fall. The residential enclave includes 262 units, ranging from one-bedroom to spacious three-bedroom apartments. Avenir’s unparalleled amenities, large green space, beautiful landscaping, and prime location just a short drive from downtown make it the premier community in the Greater St. Louis area.
From crafting the narrative, tagline, and visual language, to designing the marketing material, we partnered with Avenir Management to develop a brand that exudes chic, modern elegance, drawing inspiration from the community’s sophisticated contemporary interiors and green surroundings.
Client
Avenir Management
Project Avenir
8680 Delmar Blvd.
St. Louis, MO
Capabilities Brand Positioning
Messaging
Visual Identity
Brand Guidelines
Marketing Collateral
Project Avenir
8680 Delmar Blvd.
St. Louis, MO
Capabilities Brand Positioning
Messaging
Visual Identity
Brand Guidelines
Marketing Collateral
Our brand narrative elegantly invites renters to experience elevated design and convenience, emphasizing the community’s distinctive offerings. It conveys a lifestyle of effortless living and vibrant social activity while the short and succinct tagline perfectly captures the blend of sophisticated living and peaceful surroundings.
“Avenir,” meaning “future” in French, aligns seamlessly with the brand’s core values of modern, elegant, and convenient living. Among several visual concepts, we chose a sleek and minimalistic logo that echoes the clean lines of the interior design, harmonizing beautifully with the organic art and textures present throughout the space.
Modern sophistication flows naturally through every aspect of the visual identity, in digital print and signage. Staying true to the minimal aesthetic, we designed key elements like the A symbol and brand pattern, integrating them across marketing materials to create a cohesive and immersive brand experience.
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