Google Ads Traffic Insights for Multifamily Companies [During COVID-19]

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At Resident360, we manage 2+ million in Google Ad spend for multifamily companies.  This gives us valuable insight into how traffic is going for different apartment communities throughout the country.

Here’s some data you might find valuable from comparing the last 30 days to the previous 30 days (March 14 – April 12 vs February 13 – March 13).

#1 – What are we seeing across the accounts that we’re managing?

If we take the average of all the accounts we manage and compare the last 30 days to the previous 30 days, traffic as a whole is up.

Some markets are performing at extremely high levels while others are not, but the average looks fairly strong considering the circumstances.

#2 – Are we seeing more or less clicks?

Ads are getting more impressions and clicks. Impressions increased 13.47% and clicks increased by 4.43% from the previous 30 days.

#3 – Are conversions increasing or decreasing?

Conversions have increased by .82% over the previous 30 days.

#4 – Are we seeing the average cost per click pricing increasing or decreasing?

Cost per click prices are down 10.17% and cost per conversion is down 7.23%.

#5 – What does all this mean?

Multifamily companies that are continuing to advertise with Google Ads are seeing better than expected traffic at cheaper costs.

Keep in mind, this is looking specifically at Google Ads traffic for 100+ communities across the country.  What I’m sharing is an overall average over all accounts.

Written by Josh Grillo

Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.

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