I was recently working on a marketing audit for a well known management company when my business partner walked in and said, “Did you see all the property reviews that mentioned the leasing agent Nancy?”
I looked up the property on apartmentratings.com and there she was, Nancy. Mentioned in at least 5 reviews. All stating how awesome she was.
Michael my business partner says, “We should create ads around Nancy.” What a brilliant idea.
Think about it… How often do you see ads for communities where they’re showing off their star employees?
I wrote about it in my best selling book, The Definitive Guide To Apartment Marketing – where you set up a page on your website that highlights your staff.
That way prospective residents get associated with your team before even stepping foot on the property. That’s a powerful marketing strategy in itself.
But what if you took it a step further and singled out the true stars. The ones that are getting the rave reviews by your residents.
Maybe you feature a new star employee every quarter in your marketing. Here’s some marketing ideas:
Why I like this strategy?
While everyone is showcasing pictures of their community, touting their amenities and saying we’re the best place to call home, you’re actually personalizing your marketing showing a human side. It reminds me of that old saying – People buy from those they know, like, and trust.
This strategy does require some real thought and creativity, but you have to admit it’s unique and different.
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.