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Google My Business For Apartments: How To Optimize Your Listings

At Resident360, we come across lots of Google My Business listings that are unclaimed by management companies. That’s the listing that typically shows up on the right hand side of a local Google Search result (see below).

Google My Business for Apartments & Multifamily

The true beauty of a Google My Business listing is that it can help with your local apartment SEO. Plus, it gives you extra exposure with a huge listing on the right side of the search result. To achieve both you need to have a well optimized listing.

Let’s first look at how Google determines your local ranking:

Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for the person searching.

#1 Relevance

Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed property information can help Google better understand your community and match your listing to relevant searches.

#2 Distance

Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search, Google will calculate distance based on what’s known about their location.

#3 Prominence

Prominence refers to how well-known a business or in this case an apartment community is. Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a community’s local ranking. Make sure to have a proactive plan for getting and responding to Google Reviews.

How to optimize your Google My Business apartments listing:

If you have yet to claim your listing, the below info will help.  If you have your listing claimed, it’s a good idea to review the points below to ensure you’re doing all you can.

To start, you need to claim your listing. You can do that here. This can be kind of a pain in the butt, as you need to wait for a postcard to arrive from Google that verifies your physical address.

After that, you can use the following tips to make your Google My Business listing a success. One thing to note, everything you add to your listing must be in line with the information you provide on your website. Inaccurate information hurts your listing and any local SEO benefits you might be receiving.

  • Claim your listing with your property name
  • Choose your category
  • Fill out as much data as you can – your profile has to be 100%
  • Double check your phone number
  • Double check your opening times – don’t forget about holidays
  • Review your photos – can you improve them?
  • Create citations on other sites – directories, review sites, even ILS’s are considered citations
  • Utilize Google Posts – here’s directions on how to do it
  • Above all, keep your data up-to-date

Wrapping Up

Remember with Google My Business for apartments, this is not a set it and forget it type of thing. Keep everything active, monitor reviews and stay on top of things.


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Written by Josh Grillo

Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.

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