Asking residents for a review just downright sucks!
Especially if you’re asking it to their face and you’re not sure what they’re going to say. Let alone – you’re not quite sure where you want them to leave a review – on a review site, on your website, on paper, on camera?
If it’s not scripted out ahead of time – chances are you’ll be humiliated.
This email should be sent after a resident renews their lease at your community.
Keep in mind, the resident is finding some type of value in your community – that’s why they’re renewing. Which makes it the perfect time for a review.
Just take the email script below and to customize to your liking. One thing to notice, is how I use the word “You” multiple times in the email. This makes it about them and not you.
Everything in parenthesis should be customized for your community. I used apartmentratings.com for the review site, but it’s up to you where you want them to post their review.
Hey (Resident Name),
I just noticed that you renewed your lease. Thrilled that you’re finding value at (community)!
If it’s not too much trouble, I have a quick request: could you please leave an honest review on apartmentratings.com. Here’s a link:
(Apartmentratings.com link goes here)
Even a sentence or two would be hugely appreciated. If it helps us get more awesome residents like you, it will help us make the community even better for you 🙂
Thanks, and if there’s anything at all that I can do to help you, don’t hesitate to let me know.
This resident review strategy will help you build a solid, positive reputation for your community . That means – more leads … more tours …. more leases …. more satisfied residents. Plus, it’s an easy one to execute on.
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.