Your Leasing Team Is Getting Leads. Are They Getting Leases?
Getting leads is one thing. Turning those leads into signed leases is another—and sometimes the difference comes down to what happens during a single conversation.
In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills take a deep dive into Resident360’s Leasing Accelerator Blueprint, a hands-on training program designed to help leasing teams improve their conversations, build stronger connections with prospects, and ultimately convert more tours into leases.
Drawing from Caroline’s recent training with a multifamily client, they break down the entire leasing journey—from answering inbound calls and asking better discovery questions to delivering personalized tours, handling objections, asking for the lease, and following up with purpose. Plus, Caroline shares practical techniques, real role-playing examples, and simple ways managers can reinforce these skills long after the training ends.
You’ll learn:
- Why leasing teams need to shift from simply processing applications to earning them
- How to use the GREAT method to turn inbound calls into meaningful conversations and scheduled tours
- Why asking better discovery questions—and remembering personal details—can improve the leasing experience
- How to prepare for and deliver tours that sell benefits instead of just listing features
- How the LAER method helps leasing agents confidently address objections and ask for the lease
- Why generic follow-ups like “just checking in” don’t work—and how to create a more effective 30-day follow-up strategy
- How managers can make leasing training stick through role-playing, coaching, and consistent measurement
To suggest a topic, get in touch!
For more multifamily marketing help or to learn about Resident360’s Leasing Accelerator Blueprint, connect with us.
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