The 360 Blog

Apartment Photography: Your Guide to Getting All the Right Shots

In my book, “The Definitive Guide to Apartment Marketing,” I stress the importance of good photography. I feel it’s one of the best investments you can make for your communities.


28 Books Every Apartment Marketer Should Read

The best way to stay on top of your marketing game, is to learn from the experts who have done it all before. They’ve made the mistakes and seen the successes and literally written the books on it.

So, how do you become as good as them? (more…)

7 Habits of Highly Effective Google Ads [Video]

If you’re using Google Ads (previously AdWords) to drive traffic to your communities, then you’ll want to watch this webinar replay. We’ll be sharing the strategies we use for setting up effective campaigns.

Property Management Marketing: 9 Wicked Smart Ideas for Attracting New Clients

Want to generate more clients for your property management company?

Then you’re in the right place.

Because today I’m going to share 9 wicked smart marketing ideas that top property management companies are using to attract new clients. (more…)

24 Google My Business Apartment Post Examples to Inspire Your Next Post

Multifamily communities that fully utilize their Google My Business listing are being rewarded with increased search and map views.


How To Name Your Apartment Community So It Attracts The Right Residents

Excitement is building around the new development going up in the neighborhood and you’re finally seeing your vision come to life. Now comes one of the most important aspects of establishing your new apartment community – the name. (more…)

Apartment Branding: Everything You Need to Know

If you have an apartment community, you have a brand. Having a solid understanding of what goes into building a successful apartment brand will make your property more valuable long term.


The Ultimate Guide To Apartment Logo Design

If someone asked you to identify the Nike or McDonald’s brand logo, there is probably a 100% chance you could. So, what made that simple swoosh or those golden arches so memorable? (more…)

On Page SEO For Apartment Websites: What Is It, Why You Need It, & More Importantly, How To Do It Right!

A common question asked in the apartment industry is, “Why doesn’t my website show up on the first page of Google when I search my community name?” (more…)

Instagram For Apartment Communities: 6 Strategies To Create A Successful Account

When it comes to the multifamily industry, while we are comfortable posting on Facebook, Instagram is still relatively new. Adding Instagram to current apartment marketing efforts can enhance your community’s brand and strengthen resident connection. (more…)

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