The 360 Blog

Google Adwords vs. ILS – What Do I Choose?

Communities looking to drive traffic and leads are using 1, 2 or as many as 3 Internet listing services (ILS) like apartments.com.

These services are costly producing average to mediocre results. It’s rare we hear a community raving about the number of quality leads they’re getting from an ILS.

How are they working for you? (more…)

Apartment Marketing with Pets: 11 Tips for Adding More Sizzle to Your Pet-Friendly Community

According to a recent Rent Path study, 66% of apartment residents are pet owners. That’s great news if your community is pet-friendly.

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167 Power Words To Spice Up Your Apartment Marketing [Bookmark This]

Ever get stuck looking for that one word to describe something?

You’re not alone…

I recently received an email from a marketing director asking the question, “Right at this moment, I am trying to come up with a catchy slogan … about our amenities, need ONE WORD to go with it. Got any?” (more…)

How Apartment Communities Can Track Leases Back To Google Adwords

You already know Google Adwords is a strong marketing tool for apartment communities, and it’s getting more powerful every day. If managed properly, Adwords should be the #1 lead and lease source for a community.

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The Resident Review Strategy You Need To Try Next (Script Included)

Asking residents for a review just downright sucks!

Especially if you’re asking it to their face and you’re not sure what they’re going to say. Let alone – you’re not quite sure where you want them to leave a review – on a review site, on your website, on paper, on camera?

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Create The Ultimate Resident Move-In Experience In 5 Simple Steps

Nothing tarnishes a future resident relationship like poor preparation for a move-in.

I can’t count the number of times over the years a resident has been faced with an apartment that wasn’t cleaned, or some other shortcoming in their new home. (more…)

How To Properly Follow Up With a Prospect That Just Toured Your Community

A prospect fills out a “Schedule a Tour” form on your apartment website.

  • You get their email.
  • You schedule the tour.
  • They show up and tour the property.

Everything goes well, but you don’t lease the apartment ☹ (more…)

21 Apartment Marketing Ideas That Will Immediately Improve Your Website Leads

Do you secretly say to yourself, “I hate our apartment community website?” Or is it more like,  “Our apartment website kicks some serious butt!”

Whatever conversation you and your website might be having with each other, this comprehensive list of apartment marketing ideas will undoubtedly boost that love affair in the way of more leads.

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10 Apartment Web Design Trends That Defined 2015

As we round out 2015 and prepare to welcome a new year, it’s a great time to step back and look at the most defining web trends of the year.

I’ve taken a close look at which web features were most attractive and engaging to viewers this year, so you can go into 2016 armed with tips and tools for strengthening your apartment community’s website.
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This Is The Most Talked About Strategy for Apartment Reputation Management – Are You Doing It?

Combating negative reviews on sites like ApartmentRatings.com and Yelp is a hot topic for many apartment communities. Addressing negative reviews promptly and driving more residents to leave positive reviews is the basic strategy for managing your communities reputation on these review sites.

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