Recently I was the key speaker at the San Diego County Apartment Association event “How To Market Your Rental Property.” Here are the main takeaways and slides: (more…)
When it comes to leasing apartments, we’re always on the lookout for creative marketing ideas. Here’s a clever one I found on ParkonMorton.com. The banner below popped up over the website on my visit. (more…)
When it comes to new apartment construction, there are no signs of the industry slowing down anytime soon. With construction at a 10-year high, property managers and marketing directors are looking for ways to successfully establish a credible presence – and increase occupancy rates – in incredibly saturated markets. (more…)
At Resident360, we come across lots of Google My Business listings that are unclaimed by management companies. That’s the listing that typically shows up on the right hand side of a local Google Search result (see below). (more…)
Here’s a new apartment advertising idea you should be considering right now- Facebook’s Marketplace.
In this post, I’ll share my experience of using the marketplace for advertising an apartment. You’ll also see first hand the results of an apartment community using the marketplace for advertising their apartments. (more…)
Communities looking to drive traffic and leads are using 1, 2 or as many as 3 Internet listing services (ILS) like apartments.com.
These services are costly producing average to mediocre results. It’s rare we hear a community raving about the number of quality leads they’re getting from an ILS.
How are they working for you? (more…)
According to a recent Rent Path study, 66% of apartment residents are pet owners. That’s great news if your community is pet-friendly.
Ever get stuck looking for that one word to describe something?
You’re not alone…
I recently received an email from a marketing director asking the question, “Right at this moment, I am trying to come up with a catchy slogan … about our amenities, need ONE WORD to go with it. Got any?” (more…)
You already know Google Adwords is a strong marketing tool for apartment communities, and it’s getting more powerful every day. If managed properly, Adwords should be the #1 lead and lease source for a community.