The 360 Blog

More Than Marketing Presents: 5 Questions with Donje Putnam, Director of Marketing

More Than Marketing is a new educational series from Resident360, where we ask Marketing Directors throughout the country 5 questions. Today, you’ll meet Donje Putnam. (more…)

Chatbots for Apartment Marketing: Why They’re The Next Big Thing

In today’s technology-driven world, pretty much everyone demands a quick, instant-gratification type of online experience.


Wicked Smart Lease Up Marketing Tactics You Should Be Leveraging But Probably Aren’t [Video]

If you’ve been involved in apartment lease ups or asset repositions then you understand how challenging the marketing process can be. Join industry veteran Lisa Young as she shares her wicked smart lease up marketing tactics to help you navigate the process. (more…)

Your Ultimate Guide To Digital Marketing Terms For New Multifamily Marketers

If you’re new to multifamily marketing or ever found yourself lost when discussing or reading anything on the topic of digital marketing, this guide is for you.


Apartment Photography: Your Guide to Getting All the Right Shots

In my book, “The Definitive Guide to Apartment Marketing,” I stress the importance of good photography. I feel it’s one of the best investments you can make for your communities.


28 Books Every Apartment Marketer Should Read

The best way to stay on top of your marketing game, is to learn from the experts who have done it all before. They’ve made the mistakes and seen the successes and literally written the books on it.

So, how do you become as good as them? (more…)

7 Habits of Highly Effective Google Ads [Video]

If you’re using Google Ads (previously AdWords) to drive traffic to your communities, then you’ll want to watch this webinar replay. We’ll be sharing the strategies we use for setting up effective campaigns.

Property Management Marketing: 9 Wicked Smart Ideas for Attracting New Clients

Want to generate more clients for your property management company?

Then you’re in the right place.

Because today I’m going to share 9 wicked smart marketing ideas that top property management companies are using to attract new clients. (more…)

24 Google My Business Apartment Post Examples to Inspire Your Next Post

Multifamily communities that fully utilize their Google My Business listing are being rewarded with increased search and map views.


How To Name Your Apartment Community So It Attracts The Right Residents

Excitement is building around the new development going up in the neighborhood and you’re finally seeing your vision come to life. Now comes one of the most important aspects of establishing your new apartment community – the name. (more…)

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