At Resident360, we like to pull back the curtain and share with you what’s working now for apartment advertising. In this case, it’s Google Ads (formerly AdWords). (more…)
An easy way to improve the marketability of your community is to enhance the Amenities page on your apartment website. Lately we’ve been coming across several apartment websites where the Amenities page is just a list, like below: (more…)
What is the fastest way to improve response in your apartment advertising?
Add call to actions to all your marketing.
Websites, Google Ads, brochures, ILS, Craigslist, post cards – virtually all marketing you put out for your community needs to have a variety of call to actions enticing the prospective resident to take action. (more…)
What happens when you spend $2,000,000+ annually on Google Ads for apartment communities? You quickly learn what works and what doesn’t. (more…)
If you’re looking for new apartment marketing ideas – you should consider the 9 word email. The 9 word email is somewhat famous in the Internet Marketing community as something that works most of the time at getting a prospect to respond. (more…)
We are excited to announce the promotion of Lisa Young to Managing Director, a seasoned business leader with proven ability to manage the business. (more…)
Recently I stumbled upon something you don’t see often, apartment advertising in an in-flight magazine. Check out the full page ad below for Voda Apartments. (more…)
At Resident360, we’ve been pushing the envelope and having fun with a few crafty floor plan designs. Using a standard 2d floor plan as inspiration, here are a few floor plans we’ve created for our clients.
Recently I was the key speaker at the San Diego County Apartment Association event “How To Market Your Rental Property.” Here are the main takeaways and slides: (more…)
When it comes to leasing apartments, we’re always on the lookout for creative marketing ideas. Here’s a clever one I found on ParkonMorton.com. The banner below popped up over the website on my visit. (more…)