How Dane Park is Revolutionizing Dog-Friendly Apartments
Today’s marketing tip highlights a unique multifamily website from Dane Park Communities. They have fully embraced their “Pet-Friendly” identity and proudly position themselves as “The #1 Pet & Dog Friendly Apartments in the U.S.” It’s a great source of insight and inspiration worth exploring!
Dane Park saw that apartment pet owners were often overlooked, facing issues like small fenced areas, restrictive breed policies, and limits on the number of pets. In response, they created offerings that truly set them apart:
- 18,000-Square-Foot Covered Dog Park: A weather-protected, hygiene-focused space that transforms a basic amenity into a community hub.
- Unlimited, Affordable Doggie Day Care: A convenient, cost-effective option for busy pet owners.
- In-Unit Doggie Doors: Simplifies daily life for pet-owning residents.
- Advanced Tech Features: AI-powered pet monitoring systems offer residents added peace of mind.
Now, let’s explore what makes their website stand out.
#1. They have a clearly defined positioning statement that highlights their values and purpose—something most communities lack.
#2. They creatively combine stock imagery with illustrated dog characters, adding a unique and playful touch to the site.
#3. They effectively showcase their unique amenities through engaging visuals.
#4. The resident reviews they feature emphasize and strengthen their unique pet-friendly positioning in the market.
#5. Most importantly, the website is user-friendly and clearly communicates its mission while highlighting its pet-friendly properties in the Texas market. It allows users to easily access individual property sites or schedule tours online with just a few clicks.
A few other notables:
- Dane Park removed breed and weight limits, focusing instead on temperament testing to broaden housing options for pet owners.
- They also partnered with local shelters to encourage fostering, providing meaningful community-driven experiences.
- They hold Social gatherings like “Yappy Hours” which offer opportunities for pets and their owners to mingle and build connections, strengthening the sense of community.
Here’s a deeper dive into the thinking behind Dane Park with the owner/operator, Steve Bardack. It’s worth reading. If you need creative help with rebranding your property, check out our multifamily branding page for more insight.
Written by Josh Grillo
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.
