Is Your Property Name Hurting Your Local SEO? Here’s How to Fix It!
One of the most important factors for ranking high on Google Places & Maps is the name you use on your actual Google Business Listing. We often see clients only listing their property name, but that’s not enough.
Let’s look at the example above. The #3 Google listing is “Azure Point at Encinitas.” That’s not bad, but if you were structuring this with local SEO in mind, you should add the word “Apartments” to the end. This may help this specific property move higher potentially into the the #1 or #2 spot on this Google Places list.
If your property’s name already features a local area, ensure you incorporate the complete name for an even greater impact. For instance, if your property is called “SOHO North Park,” but your listing only says “SOHO,” you’ll want to update it to “SOHO North Park Apartments.” This way, when someone searches for “North Park Apartments,” your listing is more likely to show up in Google Places and Maps.
Remember, other ranking factors are involved, but the name of your Google listing is a major one to focus on.
Note: If you change your Google listing name, you may have to re-verify it. It’s never happened to us, but we just want to make you aware. Google’s policy on naming is to enter your business name exactly as it appears in the real world across signage, stationery, and other branding.
Bonus Tip: If you have a new development in a popular area and haven’t named it yet, consider including the local area in the name (as long as it’s not too long). As highlighted above, this can really benefit your local SEO efforts and capturing traffic.
Written by Josh Grillo
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.
