Leverage Google Posts to Boost Visibility and Engagement
Don’t overlook the power of Google posts! Remember, Google Posts appear directly in your Google Business Profile, much like posts in a social media feed.
Unlike followers on your social media platforms, visitors to Google Posts are often in the decision-making phase. Every Google Post is your opportunity to advertise—showcasing why your community stands out and why people should choose you. Think of it as crafting a compelling sales message directly to your prospective residents.
What to Include in Your Google Posts:
- Current Specials: Highlight any promotions or special deals.
- Stunning Photos: Showcase your top amenities and features.
- Floor Plans and Features: Give a peek into the layouts and special attributes of your offerings.
- Neighborhood Highlights: Promote the surrounding area and its appeal.
- Glowing Resident Reviews: Share testimonials that reinforce the value and experience you offer.
Posting Frequency: To keep your audience engaged, post at least once a week. For optimal visibility, consider posting daily.
Advanced Tip: Did you know adding videos to your Google Posts can significantly increase engagement? These videos autoplay as users scroll, making them an effective tool to catch the eye of potential leads. Utilizing dynamic video content not only makes your posts more engaging, but also increases the likelihood that viewers will act on your message.
Remember, Google Posts are a direct line to potential residents. Use them wisely to stand out from the competition and convert viewers into leads.
Written by Josh Grillo
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.
