Ep 36: Apartment Email Marketing – What Actually Works
Email marketing has been around forever—but in multifamily, it is still massively underused. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down why email marketing still matters, where it fits in the leasing journey, and how properties can use it to turn more leads into tours, applications, renewals, and reviews.
From lease-ups to stabilized communities, this episode explains how email can support every stage of the funnel—not as a one-off blast, but as a real conversion strategy.
You’ll learn:
- Why email is still one of the most valuable owned marketing channels
- Where email fits across the leasing funnel: lead, tour, application, and resident stages
- Why speed matters—and how the first five minutes can impact conversion
- How to use personalization, drip campaigns, and clear CTAs the right way
- The difference between lease-up email strategy and stabilized lead nurturing
- Why resident retention and review requests are often the most overlooked email opportunity
- Quick wins to improve your email strategy this week
To suggest a topic, get in touch!
For more multifamily marketing help, connect with us at Resident360.
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Written by Josh Grillo
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.
