Ep 37: How to Use Geofencing in Apartment Marketing
Geofencing is one of the most underused targeting tools in multifamily marketing—and when used correctly, it can put your property in front of renters before they ever start searching on Google.
In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down what geofencing is, how it works, and why it can be such an effective strategy for multifamily properties.
From competitor targeting and employer locations to lifestyle destinations and retargeting, this episode explains how geofencing fits into the renter journey and how to make it part of a larger marketing strategy.
You’ll learn:
- What geofencing is and how it targets renters based on location and behavior
- Why geofencing is most effective for reaching prospects before they search
- The three main target categories: competitors, lifestyle locations, and employers
- Why choosing realistic competitors matters more than aspirational ones
- What kind of monthly budget geofencing campaigns typically require
- Why strong creative and landing pages are critical to campaign performance
- How to measure success through impressions, clicks, tours, and assisted conversions
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Written by Josh Grillo
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.
