Your Leasing Office Is Closed. Is Your Marketing Still Working?
Your leasing office might close for the holidays, but that doesn’t mean prospective renters stop searching for apartments. So what happens when someone finds your community, has questions, or wants to schedule a tour while nobody’s in the office?
In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills explore how multifamily communities can keep their marketing working 24/7—even when their leasing teams are off the clock.
From keeping website information accurate and managing automated responses to AI leasing assistants, holiday hours, advertising, and follow-up strategies, Josh and Caroline break down the essential steps properties should take before an office closure. Plus, they share a simple 15-minute marketing audit that every leasing team can complete to make sure prospects aren’t getting lost in the process.
You’ll learn:
- The five things renters should be able to find online after hours, including floor plans, pricing, availability, fees, and next steps
- Why generic automated responses aren’t enough—and how to make them more helpful and informative
- How AI leasing assistants and chatbots can support prospects when the leasing office is closed
- Why updating holiday hours across your website, Google Business Profile, voicemail, and tour scheduling tools is essential
- How to incorporate seasonal messaging and holiday promotions into your website and automated communications
- Whether properties should pause digital advertising during holiday closures or keep campaigns running
- How to manage incoming leads after reopening and conduct a 15-minute audit of your entire prospect experience
To suggest a topic, get in touch!
For more multifamily marketing help, connect with us at Resident360.
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