3D Apartment Renderings and Visualizations Built for Lease-Ups
Exterior, Amenity & Unit Visuals
Photorealistic exterior renderings, amenity space renderings, and unit renderings let prospects see your community exactly as it will look — months before it's built. Ideal for pre-leasing campaigns, marketing materials, and website hero imagery.
LEARN MORE2D, 3D & Custom Templates
From clean 2D black-and-white floor plans to fully finished 2D plans with property-specific finishes, single-story 3D floor plans, and custom in-house floor plan template sheets — floor plans built to match your brand and help renters picture their new home.
LEARN MOREShow It As It Is
Professional unit and community photography, plus short video walkthroughs of units, exteriors, and amenities, capture your property once it's move-in ready — giving prospects the real, current look of your community.
LEARN MOREBring Your Floor Plans to Life
For select projects, we also offer 3D virtual walking tours and interactive site maps. Ask your account team if this fits your property and budget.
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Why Resident360 Visualization Leads the Market
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Pre-Construction Marketing
Rendering and floor plan packages that let you pre-lease before the building exists.
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In-House Design
Custom floor plan template sheets built by our own design team, not an outsourced template library.
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AI & Search Visibility
Visual content structured for recognition in both traditional search and AI platform recommendations.
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Full Visual Lifecycle
Renderings during construction, photography and video once the community is ready — one partner across both phases.
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Nationwide Experience
Visualization delivered for lease-ups, repositions, and stabilized communities across every property segment.
We Don't Just Launch. We Manage.
Renderings and floor plans get you to opening day — but your visual marketing shouldn't stop there. As your community moves from construction to leasing to stabilization, we help keep your visuals current.
Refresh Planning
Guidance on when to shift from renderings to real photography as construction wraps.
Dedicated Project Coordinator
One point of contact managing every rendering, floor plan, and shoot.
Fast Turnaround
Production timelines built around your leasing launch date.
Let's get your project started.
Kind Words From Our Kind of People
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My relationship with Resident360 started with a collaboration on a single website, now 5 years later they manage and design our entire digital portfolio of 15+ sites (with more on the way!). R360 is a crucial component of our daily operations and has contributed greatly to our success.
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I’ve had a great experience working with Resident360...Their team is knowledgeable, responsive, and truly understands the marketing and website needs of the industry. They’ve helped elevate our online presence with effective strategies user-friendly website design.
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The quality of work is A+, and their professionalism is A++. I have been in property management for 20 years and have worked with many marketing firms; Resident 360 is now part of my top 3 choices! Hands down some of the best in the business.
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LEO at Cartersville
1,500% More Conversions in Three Months
LEO at Cartersville launched as a new rental townhome community with a tight budget and no name recognition, competing in a suburban Atlanta market where traditional apartments, not townhomes, were the norm. A focused Google Ads strategy built around high-intent keywords, segmented across search, display, and floor plans and refined weekly, paired with SEO support to build organic visibility over time. The result: a 1,500% increase in conversions, a 16x jump after doubling the budget, an 89% drop in cost per conversion, and an 18% rise in click volume, all within three months of launch.
Download Case Study
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Advenir at Bear Valley
971 New Leads Through SEO and Google Ads
Advenir at Bear Valley had a strong product but weak visibility in a competitive Lakewood, Colorado market, with low search rankings keeping prospects from finding the community at all. A local SEO push targeting Lakewood-specific keywords and on-page content ran alongside branded and non-branded Google Ads campaigns to drive traffic while those SEO gains matured, with conversion tracking in place to measure real lead value, not just clicks. The result: 971 new leads, a 24.5-point increase in average Google keyword ranking, and a 400% increase in top keyword impressions over six months.
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Frequently Asked Questions
What is a 3D rendering used for in multifamily marketing?
3D renderings let you market a community before it's built — showing prospects a realistic exterior, amenity space, or unit interior so leasing and marketing can start well ahead of a physical move-in date.
How far in advance of opening should I order renderings?
Most communities order renderings during the planning or early construction phase, giving enough lead time to use them across the website, ads, and leasing materials well before doors open.
What's the difference between a 2D and 3D floor plan?
A 2D floor plan is a flat, top-down layout, while a 3D floor plan adds depth and dimension, helping renters visualize scale and flow more intuitively than a flat drawing alone.
Can floor plans be customized with our brand's finishes and colors?
Yes. Floor plans can be produced with property-specific finishes, and custom floor plan template sheets are designed in-house to match your brand's look and feel.
When should I switch from renderings to real photography?
Once amenities and units are substantially complete and move-in ready, real photography and video typically replace renderings to give prospects the most accurate, current view of the community.
Do you provide video tours as well as photography?
Yes. Short video walkthroughs are available for individual units, exteriors and amenities, or a combined tour covering both.
Is an apartment rendering company different from a general architectural rendering firm?
A multifamily-focused rendering partner understands leasing timelines, renter expectations, and how visuals need to perform across a website and marketing campaign — not just how a building looks in isolation.
Do you offer virtual tours or interactive site maps for every property?
These are offered on a limited, project-by-project basis given the investment involved. Your account team can help determine whether it makes sense for your property.