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EPISODE 27

Takeover Mode – The Multifamily Marketer’s Playbook for Seamless Property Transitions

HOSTED BY: JOSH GRILLO & CAROLINE MILLS
Branding / Google Ads / Visualization

Property transitions can either set a community up for long-term success—or quietly derail leasing momentum. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills share the real-world playbook for managing asset transitions without losing leads, credibility, or occupancy.

You’ll learn:

  • Why preparation and organization determine transition success

  • What digital assets must be secured early (website, domains, listings, tracking)

  • How to run a “marketing war room” to keep lead flow stable

  • When a takeover requires a rebrand vs. refresh vs. optimization

  • What absolutely must work on Day One (phones, forms, pricing, tours)

  • How to stabilize marketing in the first 30 days after takeover

  • Why the best transitions feel invisible to prospects

To suggest a topic, get in touch!

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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Cover art for The Multifamily Marketers Podcast Episode 56, featuring hosts Josh Grillo and Caroline Mills
Listen to the Episode
EPISODE 56

Your Neighborhood Might Be Your Best Amenity
Episode 55
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EPISODE 55

Your Dashboard Looks Great So Where Are The Leases?
Episode 54
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EPISODE 54

Your Apartment Is Being Googled Less — So How Are Renters Finding You?