How to Plan Your 2027 Multifamily Marketing Spend
Building next year’s marketing budget isn’t about copying last year’s numbers—it’s about preparing for how renters will search tomorrow.
In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how multifamily marketers should approach budgeting for 2027, from auditing current performance to investing in the channels that will matter most in the year ahead.
With AI reshaping search, short-form video influencing decisions, and renter expectations continuing to evolve, this episode provides a practical framework for creating a smarter, more strategic marketing budget.
You’ll learn:
- Why every marketing budget should start with performance data—not dollar amounts
- How to audit vendors and eliminate tools that no longer provide value
- Where to invest more in 2027: SEO, AI visibility, websites, video, and reputation management
- Why AI search is changing how renters discover apartment communities
- How to build a budget around leasing goals and conversion metrics
- Which marketing expenses deserve extra scrutiny before increasing spend
- Why flexible budgets outperform static annual plans in today’s market
To suggest a topic, get in touch!
For more multifamily marketing help, connect with us at Resident360.
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