EPISODE 53

I Asked ChatGPT to Find Me an Apartment – Here’s What Happened

HOSTED BY: JOSH GRILLO & CAROLINE MILLS

What happens when a renter skips Google altogether and asks AI to find them an apartment?

In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills run a real-world experiment using ChatGPT to search for an apartment in Atlanta—without mentioning a single property by name.

The results reveal how AI is changing apartment discovery, why some communities are recommended while others are ignored, and what multifamily marketers need to do today to improve their visibility in the next generation of search.

You’ll learn:

What happens when renters use ChatGPT instead of Google to find an apartment
Why AI recommends some communities—and completely overlooks others
How reviews, neighborhood content, and third-party listings influence AI recommendations
Why having a great website alone is no longer enough
How conversational search is changing traditional SEO strategies
Practical steps to improve your property’s visibility across AI-powered search platforms
A simple exercise every multifamily marketer should try this week

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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