Rising in the heart of Newark, the 33-story Iconiq 777 redefines the city skyline as its tallest and most striking mixed-use development. With bold architecture and contemporary design we created a brand as dynamic as the building itself—one that reflects the vibrant energy of the neighborhood, the property’s distinct character, and the promise of convenient luxury living. It all began with a name, and since it was destined to be iconic, that’s what we named it.