EPISODE 58

Is Your Corporate Website Helping – or Hurting – Your Leasing?

HOSTED BY: JOSH GRILLO & CAROLINE MILLS

Your property websites get plenty of attention—but what about the website behind the company managing those properties?

In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills explore why the corporate website is an often-overlooked part of the multifamily marketing ecosystem. Residents, owners, investors, vendors, prospective employees, and referral partners are all researching your company—and what they find can influence whether they trust you enough to take the next step.

From reputation and referrals to SEO, AI search, social proof, and brand credibility, Josh and Caroline break down what a strong corporate website should actually accomplish—and how to know when yours is ready for a redesign. Ep 58 – Transcript

You’ll learn:

Why your corporate website matters to far more than owners and investors
How a corporate website can build—or undermine—trust in your company and properties
Why your website, Google reviews, reputation, and brand need to tell a consistent story
The five things every corporate website should clearly communicate
How corporate websites support referrals, SEO, and AI-powered search
Why case studies, testimonials, core values, portfolio work, and social proof matter
How to determine whether your corporate website needs a redesign

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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