Rising in Albuquerque’s Far Northeast Heights, Allaso Olivine is more than a new community — it’s a rare find. Like the gemstone it’s named for, this boutique collection of 105 residences is designed to shine in an area long dominated by single-family homes.
Allaso Olivine is part of the Allaso collection — a group of communities built around a hospitality-driven mindset that keeps brand consistency while celebrating local character. Guided by this philosophy, Allaso Olivine captures the essence of its surroundings — communities shaped by local spirit and natural beauty.
Resident360 translated the community’s character into a visual and experiential identity that emphasizes refinement, warmth, and energy.
Inspired by the brilliance of the Olivine gem, the design elements — color palette, typography, imagery, and overall tone—bring a sense of modern elegance and approachable sophistication. This cohesive identity gives Allaso Olivine a distinct presence in the market, reflecting a lifestyle that is vibrant, welcoming, and unmistakably elevated.
The logo’s circular form, inspired by the “O” in Olivine, symbolizes balance and a polished, harmonious lifestyle. Its organic lines echo the natural veining of gemstones, reflecting the community’s rare and sophisticated character.
The tagline and brand story reflect a brand strategy built around ease, refinement, and balance.
The brand story positions the community as a polished yet approachable retreat — where boutique comfort, elevated amenities, and the natural beauty of Albuquerque’s Northeast Heights create a lifestyle that feels both aspirational and grounded.
The brand extends across digital and print through a refined design system of clean layouts, organic forms, and a sophisticated palette. Together, these elements echo the relaxed elegance of Allaso Olivine, and support the Allaso brand positioning, Natural, Local, Sophisticated, Spirited, Tailored and Sharp.
