Avenir is a new, 262-unit mixed-use community sitting on 6.2 acres just outside St. Louis that needed a complete brand strategy ahead of its fall opening. To set the property up for a successful lease-up, we partnered with Avenir Management to build a modern visual identity, messaging framework, and launch collateral from the ground up.
Drawing design cues from the community’s upscale interiors and surrounding green space, Resident360 delivered a cohesive brand platform designed to stand out in the Greater St. Louis market. Every touchpoint — from the tagline to the physical marketing materials — was crafted to translate property amenities into clear brand value that drives prospect interest.
Our brand narrative elegantly invites renters to experience elevated design and convenience, emphasizing the community’s distinctive offerings. It conveys a lifestyle of effortless living and vibrant social activity while the short and succinct tagline perfectly captures the blend of sophisticated living and peaceful surroundings.
“Avenir,” meaning “future” in French, aligns seamlessly with the brand’s core values of modern, elegant, and convenient living. Among several visual concepts, we chose a sleek and minimalistic logo that echoes the clean lines of the interior design, harmonizing beautifully with the organic art and textures present throughout the space.
Modern sophistication flows naturally through every aspect of the visual identity, in digital print and signage. Staying true to the minimal aesthetic, we designed key elements like the A symbol and brand pattern, integrating them across marketing materials to create a cohesive and immersive brand experience.
