LEO at Cartersville

From Launch to Lease-Up: How Google Ads Drove a 1500% Conversion Surge for LEO at Cartersville

LEO at Cartersville is a brand-new rental townhome community in Cartersville, GA, a growing suburb of metro Atlanta. With smart home features, attached garages, and community-centered amenities, LEO gives renters the space and privacy of a traditional home without the maintenance — but as new construction with no name recognition, it needed to build awareness fast, on a tight budget, in a market dominated by traditional apartments.

Resident360 launched a tightly focused paid search strategy in January 2025, targeting high-intent keywords like “Cartersville apartments” and “2 bedroom rental,” while segmenting search, display, and floor plans campaigns to drive both awareness and bottom-funnel action.

CLIENT

Advenir Azora Living

PROJECT

LEO at Cartersville

SERVICES

Google Ads
SEO

BTR marketing services Google Ads management

Weekly bid and creative optimization, backed by multifamily SEO support to build long-term organic visibility, took performance from a standing start to a breakout quarter — a 1,500% increase in conversions and an 89% drop in cost per conversion in just three months.

BTR marketing solutions for LEO at Cartersville property

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Kind Words From Our Kind of People

We initially brought them in to complete some work on one asset and have come to the point of giving them multiple projects to tackle at a time. The quality of work is A+ and their professionalism is A++.

Chris Crampton Director of Business Development & Client Relations The Simon Konover Company
My relationship with Resident360 started with a collaboration on a single website, now 5 years later they manage and design our entire digital portfolio of 15+ sites (with more on the way!). R360 is a crucial component of our daily operations.

Zachary Busby Director of Marketing & Hospitality Capano Management
I would highly recommend working with Resident360...They care, and when you know they care, you can trust them to get the job done. They take ownership and pride in their work and that is very rare to find in this fast moving industry.

Windell Mollenido Director of Marketing The REMM Group
I have worked on two projects the last several months with Resident360, and am blown away by the services they provide...I am beyond impressed with the quality services that Resident360 provides as well as their exceptional customer service.

Kristen Ford Regional Manager, Marketing WinnCompanies