One Museum Square
Precision Targeting in a Competitive Market: How One Museum Square Boosted Leads by 625%
One Museum Square is a premier 285-unit high-rise community in LA’s Miracle Mile district, appealing to professionals seeking upscale living near Beverly Hills, Culver City, and West Hollywood. But standing out in one of the country’s most saturated luxury rental markets meant early campaigns were fighting high cost-per-clicks and low conversion volume — and with a modest ad budget, every dollar needed to work harder against well-established competitors nearby.
Resident360 restructured multifamily Google Ads campaigns to target high-converting areas like Culver City and Hancock Park, refined keyword strategy around high-intent search terms, and layered in SEO and Meta Ads to support visibility across the funnel.