Multifamily communities that fully utilize their Google My Business listing are being rewarded with increased search and map views.
The Google My Business post feature in particular provides one of the biggest benefits, as it allows you to communicate directly with potential residents that are searching Google for information on your property.
What should you put in your posts?
To help you with your posting process, we’ve scoured the Internet for actual examples that apartment communities are using. Grab your favorite drink, a note pad, and check out these 24 examples for inspiration.
Convert leads with a time-sensitive special or promotion – because, really, everyone loves a good deal.
Remind potential residents about your floor plans with a link to learn more. You can even post a video for a virtual tour type of experience.
For pet lovers, this is a number-one consideration when apartment hunting. Use your post to show them how much your community loves their pets too.
Your excellent amenities are worthy of a post mention too.
Got a great location? Let prospects know exactly where to find you and what they’ll love about your location.
Use your post to show how your community celebrates holidays or the changing seasons. It’s a great way to showcase great features of your apartments, too (for example, the pool in summer or gym in the winter).
There’s always something to say about your apartment community. Focus on a branded message to remind customers why they showed interest in your apartment homes in the first place.
If you’re unfamiliar with the Google My Business posting process, here’s a quick video we put together explaining how to do it:
If you’re already pushing out posts to Facebook, Instagram, or Twitter, just use that same lightly edited content for Google Posts.
Whether you call out an offer or a new or unique feature of your community, your post can capture attention from prospects, and better yet, get them to take action. The Google My Business posting feature is easy to use, free, and an excellent opportunity for your apartment community. Put a posting schedule in place for yourself, be consistent, and get creative.
Josh Grillo is a #1 Best Selling Author, Speaker and Co-Founder of Resident360.