From the naming and brand messaging to the visual identity our creative was designed around the independent and innovative spirit of the Allston/Brighton community. In order to stand out in Boston’s competitive market and to attract young artists, professionals, and grad students we crafted an identity with an urban, artsy, diy/maker aesthetic including brush strokes, artsy textures and bright colors. A perfect complement to a community that is revolutionizing the way you live, work and play.
Our brand messaging anchored on “Hello, Freedom.” is versatile and can be reconfigured and adapted based on the application and need. Hello Artsy, Hello, Brighton, Hello, Neighbor, creates an atmosphere of creativity where you can craft your living experience around your life.
From building banners and wayfinding signage to renderings and 3D floor plans, each element helped bring The Indie’s creative identity into the built environment. Together, they create a cohesive experience that feels distinctly urban, art-inspired, and connected.
