Stonington Village

Building a Brand Before There Was a Building

Stonington Village is a brand-new, 232-unit community across six buildings in Pawcatuck, CT. When Resident360 came on board, the property didn’t have a name, a brand, or units to photograph. The challenge went beyond web design: this was a new construction community that needed an entire identity built from the ground up, in a market where prospective residents choose based on a strong sense of place — proximity to Mystic’s waterfront, Watch Hill’s beaches, and Stonington Borough’s historic streets.

Resident360 developed the community’s name, apartment logo, and visual identity, along with the multifamily brand messaging, narrative, and tagline that would carry it through every touchpoint. Every piece of this multifamily brand was built to work together, funneling prospective residents toward one goal: joining the VIP list ahead of the leasing timeline.

CLIENT

Konover Residential Corporation

PROJECT

Stonington Village

SERVICES

Naming
Logo
Brand Identity
Brand Messaging
3D Floor Plans
Web Design

We explored a range of names and creative themes, all designed to support the community’s brand pillars, ultimately deciding that grounding the brand in the area’s history was the strongest strategic direction. The brand story, shown in condensed form above, emphasizes both the coastal location and the community’s unique sense of peace and place—evoking the charm and character of a New England village.

Coastal New England mood board with textures, color palette, lifestyle photos, and signage examples

The identity leans into a calm, refined New England coastal aesthetic. The multifamily brand layers the community's palette with a deeper blue and lighter green, while avoiding literal coastal clichés like compass roses or burgees in favor of something more timeless.

Canvas tote bag printed with Stonington Village branding leans against a dark slatted wall.

To generate excitement and capture leads, we launched a landing page that brought the brand’s mood, tone, and messaging to life—setting the community up for a strong and strategic pre-leasing campaign.

Six website sections showcase Stonington Village's design details, amenities, floor plans, and neighborhood location

We also built custom 3D floor plan renderings to give prospects a real sense of the homes before they were finished as well as an apartment website design that leans on grounded, place-based lifestyle photography rather than generic coastal imagery to sell the surrounding area's real appeal.

3D floor plan of The Classic, a 1 bed 1 bath 737 square foot apartment layout

Stonington Village - Apartment 3D Floor Plans

Stonington Village - Apartment Website Design Mobile Friendly

The brand messaging was written to speak to two very different residents at once — relocating professionals and downsizing empty nesters — united by the same desire for a grounded, residential coastal life.

NEXT PROJECT

The Driscoll at River Oaks

Kind Words From Our Kind of People

We initially brought them in to complete some work on one asset and have come to the point of giving them multiple projects to tackle at a time. The quality of work is A+ and their professionalism is A++.

Chris Crampton Director of Business Development & Client Relations The Simon Konover Company
My relationship with Resident360 started with a collaboration on a single website, now 5 years later they manage and design our entire digital portfolio of 15+ sites (with more on the way!). R360 is a crucial component of our daily operations.

Zachary Busby Director of Marketing & Hospitality Capano Management
They are very responsive, readily available, communicate clearly, and always provides solutions. I would highly recommend Resident360 for any services…website design and hosting, 3D floor plan generation, sitemaps, etc. They are my “go-to” for all marketing needs.

Rachel Young Regional Manager Prodigy Property Managment
I would highly recommend working with Resident360...They care, and when you know they care, you can trust them to get the job done. They take ownership and pride in their work and that is very rare to find in this fast moving industry.

Windell Mollenido Director of Marketing The REMM Group
I have worked on two projects the last several months with Resident360, and am blown away by the services they provide...I am beyond impressed with the quality services that Resident360 provides as well as their exceptional customer service.

Kristen Ford Regional Manager, Marketing WinnCompanies
I’ve had a great experience working with Resident360...Their team is knowledgeable, responsive, and truly understands the marketing and website needs of the industry. They’ve helped elevate our online presence with effective strategies user-friendly website design.

Diane Mack CAM The Mill at Blacksburg