From the naming and brand messaging to the visual identity our creative was designed around the independent and innovative spirit of the Allston/Brighton community. In order to stand out in Boston’s competitive market and to attract young artists, professionals, and grad students we crafted an identity with an urban, artsy, diy/maker aesthetic including brush strokes, artsy textures and bright colors. A perfect complement to a community that is revolutionizing the way you live, work and play.