Paragon Place is a luxury apartment community in Middleton, WI, known for upscale design and standout amenities — but leasing had plateaued in the low 90% range, just short of stabilization. Resident360 stepped in to close that final gap, shifting strategy to convert demand for the property’s last remaining units.
Google Ads was generating consistent clicks, but cost-per-lead ran high, and search alone couldn’t capture the lifestyle-driven appeal of the property. We moved to a paid social-first approach, using high-quality creative to spotlight amenities like the property’s pickleball courts and sell the lifestyle, not just the listing. The shift worked: paid social became the top-performing channel, driving 60% of all conversions and carrying Paragon Place to 100% occupancy.
